Wine Planet To Seek Sales Boost In The Offline World

Online liquor retailer Wine Planet yesterday defended its decision to rein in cash burn by cutting staff and told shareholders that, having ``won" the online space, it would ramp up sales efforts in the offline world. With the e-tailer's shares languishing near their lows, Wine Planet manag

Offline Post The Hope Of Online Plan

Many a slip 'twixt letterbox and CD-ROM, writes Dorothy Kennedy. The history of direct marketing over the Internet has been fraught with consumer angst, merchant disappointment and more weirdness than Groucho Marx could have concocted in a month of Sundays. Market offline for online customers, m